Decode #16 Chat GPT, The Creative Economy, AI bias and deinfluencing
Heeello. It’s 2023 and our new years resolutions of moving to Substack and getting more amazing contributors has been completed. Pretty good going for the 9th of Feb?
This month we’re really excited to officially welcome Forbes and Campaign magazine 30 under 30 winner, Luke Hodson to the Decode team. We also spoke with Amplify’s Ali Munro, a Creative and friend of Decode who is experimenting with AI and learning some of the challenges it presents with bias.
This week we’re wishing one of our founders Rosie good luck in her first week as Strategy Director @ Unit9 💫
As always, you can read the synopsis in this download - but to get to that good good, flick through to our zine ❤️🔥
01 - The informal creative economy: a new class of cultural disruptors.
BY LUKE HODSON
The creative and cultural expression that defines society most often originates outside the creative industry. It is formed between community, place and culture; the informal creative economy. This creative economy consists of cultural insiders. They maintain unique entrepreneurial skills and attributes, fostering hyper-localised, highly nuanced creative outputs that then fuel mainstream creative trends. The DIY nature of subcultural movements instils an enterprise culture that enables unmatched and completely original creative change. READ ARTICLE HERE.
02 - Chat GPT? Computer says yes.
BY ROSIE COPLAND
Like any new technology, everyone got excited about it and the narrative quickly became either “AI will take all our jobs” and “AI is so clever it will take over the world”, or “Chat GPT is rubbish and it’s all a hype”. As always, neither is true. As with all new technologies, we cannot fully predict the impact quite yet. And this generic reception to any new technology is becoming increasingly boring.
But there are some questions to ask. What actually is ChatGPT-3? What can it do? Can it create art? What’s the future of AI?
From Kendrick Lamar to watering my plants. I’ve got a few thoughts. READ ARTICLE HERE.
03 - Meet my new creative partner: AI
BY JORDAN DALE
If two letters were gonna be nominated for the totally made up (but very prestigious) ‘2023 Letters of the Year Awards’ - I think ‘A’ and ‘I’ are in the running for a joint 1st place. A technological advancement that’s got the whole world captivated by it’s somewhat unbelievable power to create almost anything, out of what seems to be not a lot at all. With services like ChatGPT, DALL-E and Midjourney, you can turn a few words, or a random pic, into something beyond the imagination - all in the time it takes to say “I think this is going to steal my job”.
And because it seems everyone’s got a story of their own AI experience, here’s mine… exploring how AI can help us build ideas in a democratised way. READ ARTICLE HERE.
04 - A note on deinfluencing: where does influencer marketing go from here?
BY RUBY KTORI
Deinfluencing is the hot buzzword on every social media marketer’s mind.
Deinfluencing is the hot buzzword on every social media marketer’s mind. Potentially one of the biggest markers of brewing disruption within the influencer marketing industry, the #deinfluencing hashtag has skyrocketed out of nowhere, to nearly 117M views. A term coined by influencers themselves, deinfluencing describes a genre of content where we tell others what not to buy. It’s a remedy for overconsumption and vapid consumerism. A call to arms for people to stop buying viral products just because they’re viral. READ FULL ARTICLE HERE.
05 - The racial bias of AI .
BY ALI MUNRO
What are the implications of a creative tool that is built with bias? Ali Munro, Creative at Amplify has recently been playing with the latest AI tools that have emerged and dominated the headlines. He’s been inspired by the new tools that democratise creativity, allowing him to bring his ideas to life in new ways and to express himself quickly and easily, leaving him to concentrate on big-idea thinking and creative direction – however whilst experimenting with MidJourney over Christmas to create a “New Year, New Me” concept, he discovered for himself that these new AI tools are built on the same gender, racial and sexual biases in today’s society – perpetuating issues in today’s society. We sat down with Ali to better understand his experience and to spotlight the issues. READ ARTICLE HERE.
06 - Business opportunities for generative AI
BY SONAM MODHWADIA
ChatGPT represents a significant advancement in human-computer interaction, and it’s benefits and use cases are starting to be truly tested in real-world applications. Due to its power, potential and clear business benefits driven by efficiencies, businesses should begin experimenting and identifying where there is business value. Only through this insight and understanding will we become equipped to craft a robust Generative AI strategy. READ ARTICLE HERE.
Thank you for reading.
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